How to Make Your Next Counter Sales Representative Hire

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Last updated at 09-18-2020 16:46:07

Overview

Methodology

More than 3,480 companies advertise 44,338 Counter Sales Representative jobs on SimplyHired and its partner sites each year. After analyzing job postings and salary information from these companies, as well as direct job seeker feedback, we’ve compiled a list of insights to show you how to attract and hire your next Counter Sales Representative most efficiently.

Hiring Process

In the past quarter, we’ve seen 14,145 job posts from 1,667 employers in the United States. This is a increase of 96.8% compared to the previous quarter. On average, there are 35 Counter Sales Representative job seekers for every active Counter Sales Representative job, which shows that it is a job seeker's market.

Writing a Job Description

In the past quarter, Customer Service Representative, Delivery Driver, Warehouse Worker, Sales Representative, Retail Sales Associate, Inside Sales Representative, Counter Sales Representative, Sales Associate, Receptionist, and Driver seem to be the most sought after jobs amongst the Counter Sales Representative candidates in the United States. This differs from the last six quarters, where the most popular titles were: Customer Service Representative, Delivery Driver, Warehouse Worker, Sales Representative, Retail Sales Associate, Counter Sales Representative, Inside Sales Representative, Sales Associate, Receptionist, and Truck Driver. If you use one of these currently popular titles in the job description, you'll likely be able to attract a lot more candidates to apply.

For the Counter Sales Representative candidates who are actively applying to jobs in this same period, we see that 10.5% of the active Counter Sales Representative candidates have less than 3 years of experience, 14.3% have between 3-5 years of experience, 25.8% have 6-10 years of experience, and 49.4% have over 10 years of experience. The average years of experience has shifted from an estimated 12.7 years to 12.4 years. If you're posting a job in today's market, expect candidates with about the same experience level to apply to your job compared to the last 2 quarters.

In the previous quarter, the most popular skills that employers are looking for include inventory control, customer service, communication skills, sales, computer skills, Microsoft Office, forklift, Spanish, English, and bilingual. Demand for inventory control, computer literacy, plumbing, retail sales, hvac, communication skills, Microsoft Office, computer skills, mechanical knowledge, and customer service has significantly increased. If you are looking for a Counter Sales Representative with a similar skill set, be sure to follow industry best practices in skill requirements.

Job posts with salary information received about 2.1 as many applies as those without it. In the past quarter, less than 13.5% of the job posts displayed salary information. By adding salary information to your job posting, you could potentially increase the number of applicants by approximately 110.0%.

Example Counter Sales Representative responsibilities

  • Listening to customers' concerns and communicating with them to ensure satisfaction
  • Helping customers find desired items and assisting them in selecting sizes or colors
  • Explaining how products work and recommending add-ons
  • Greeting visitors, answering their questions, and directing them to the proper locations within the store

Recruiting

Active Recruiting

When reaching out to candidates, it’s best to understand where to look. We’ve identified hiring trends in states as well as companies regularly hiring for Counter Sales Representative positions. This should provide a good place to start looking for qualified candidates. According to our data in the last quarter: Texas, California, Florida, Illinois, and Georgia are the states that have the highest demand for Counter Sales Representatives. Texas, California, Florida, Illinois, and Georgia are where most job seekers are searching for Counter Sales Representative jobs. If we look at the Counter Sales Representative to job ratio, Wisconsin, Kansas, Maine, Vermont, and Washington have the lowest number of Counter Sales Representative applicants per job. Delaware, New York, Hawaii, Connecticut, and West Virginia have the most active Counter Sales Representative job seekers per job.

Passive Recruiting

While actively recruiting candidates for your role, you should also post your job to SimplyHired. By posting for free and paying only for the qualified applicants you want, your post will automatically go to a network of job boards to reach millions of qualified candidates. With SimplyHired, it doesn’t end with the post. You can track your applicants throughout the hiring process with our simple and easy to use Applicant Tracking System (ATS).

Review Candidates

In the last quarter, we estimate there are 496,174 job seekers interested in Counter Sales Representative opportunities in the United States. That’s a 82.0% increase compared to the previous quarter with 272,588 active job seekers. Around 10.5% of the active Counter Sales Representative candidates have less than 3 years of experience, over 14.3% have between 3-5 years of experience, 25.8% have 6-10 years of experience, and 49.4% have over 10 years of experience. The average experience level of the available Counter Sales Representative candidates is 12.4 years. Active candidates in the Counter Sales Representative profession most commonly have high school diplomas, followed by associate's degrees, bachelor's degrees, and master's degrees. When setting education requirements for your position, aligning with the industry standard makes it easier to find potential candidates. Application rates indicate that Counter Sales Representative candidates are likely experiencing a market in which applicants have greater negotiating power. From an employer perspective, you'll likely have to attract several times more candidates to make a hire compared to other professions.

Interviewing Candidates

Interview Process

*Self-reported data collected from 1,947 Counter Sales Representatives from 1/1/2020 to 6/30/2020, via online employer reviews for companies including NAPA Auto Parts, O'Reilly Auto Parts, The Hertz Corporation, Advance Auto Parts, Ferguson Enterprises, Inc., Hertz/Dollar Rent A Car, AutoZone, Johnstone Supply, City Electric Supply, and Fleetpride.

After analyzing post-interview data from Counter Sales Representative candidates in the last 6 months, we see more than 55.3% of the candidates self-reported being hired within 1 to 2 days. Around 92.2% of the candidates for this job reported being hired within 2 weeks. If your process takes longer than 2 weeks in the recent market, you'll likely lose these candidates to other employers. Most of the Counter Sales Representative candidates are expecting a on-site interview, background check, phone call/screening, and drug test. Most employers do not require a problem solving exercises or written test. If you are trying to hire your next Counter Sales Representative quickly, consider simplifying and streamlining the hiring process. As for the interview experience, more than 67.3% of the candidates had a good or great interview experience, and more than 47% of the candidates thought that the interview leaned more towards easy.

Example Interview Questions

  • Tell me about yourself.
  • How are you able to add value to the company?
  • What are your career goals?
  • Why should we hire you instead of other qualified candidates?
  • What type of jobs have you handled before and what did you do? What skills have you developed as a consequence?

Final Review and Offer

Reference Check

Checking references is a quick and easy way to check for any red flags that didn’t arise to this point in the hiring process. Great insights can be provided by former colleagues and employers.

Crafting an Offer: Salary and Benefits

The average Counter Sales Representative salary offered by employers increased for 1 out of 6 consecutive quarters in the United States. In the last quarter, we see a decrease of 5% from $38,566.31 to $36,491.96 compared to the quarter before, which is on par with the past 6 quarters. For Counter Sales Representative positions, the most common benefits job seekers reported being offered by employers include: healthcare insurance by 71.4%, paid time off by 68.9%, discounts by 67.2%, a 401k plan by 61.3%, dental insurance by 61.3%, vision insurance by 58.8%, and stock options/grants by 17.6%. While still relatively rare, more and more employers now offer flexibility benefits, including somewhat remote, maternity leave, fully remote, flexible working hours, location variety, sabbaticals, mostly remote, and paternity leave, to attract and retain Counter Sales Representative candidates to their organization.

Background Check and Drug Test

According to self-reported job seeker feedback, 33.5% of the employers conducted a background check, and 24.5% of the employers conducted a drug test prior to the hiring of their Counter Sales Representative candidates.

Onboarding

When you’re ready to hire a Counter Sales Representative, SimplyHired is here to help with your next steps. Our Human Resources Information System (HRIS) provides onboarding tools and other essential HR tools. From document signing to time off tracking, our HRIS will help you seamlessly move a Counter Sales Representative candidate through the hiring and onboarding process.
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